URL updates for SEO, Part 1: URL updates for Agency Profiles
Background for this initiative found in .
Determine URL for Agency Profile pages
Proposed URLs are found in the attached document. They are based on the existing URL for those agencies.
Make sure URLs include all time scope filter options
Implement proposed URL for all Agency Profile pages
All previous URLs have a 301 redirect to the new URL to prevent broken links that would hurt SEO.
Agency and States should be done first since they are less likely to change
Not sure we need an investigation ticket, but let me know if there are specific concerns.
Best practice for URL structure is found here: https://moz.com/learn/seo/url
We just need a URL path name to identify individual agencies, and I can’t think of a better solution than the domain name for that agency’s existing website.
For example, DOD’s website is https://www.defense.gov/, so our URL path for them should say “defense” rather than “dod”.
But I’m open to other thoughts and solutions, so keep me posted!
Same comment as other SEO ticket - may need a separate investigation and implementation ticket